Demand Desk

Owned channels

YouTube, LinkedIn, and the newsletter — the reach and engagement we control.

QIL path: Awareness → Engagement → CTA clicks → (v2) QIL
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Phase 0 — curated snapshot. Numbers were entered by hand (as of 2026-06-19); live API wiring is the next phase. Source: YouTube Analytics · LinkedIn (org + member) · newsletter platform

YouTube

Goal: 300 subscribers / 300 avg views per video

SubscribersCurated
47/ 300 goal

16% to goal

Avg views / videoCurated
62/ 300 goal

21% to goal

Avg view durationCurated
2:18

watch-through is the engagement signal

Context

Views (28d)Curated
1,240
Top videoCurated
“False Winners in A/B tests”

318 views — the format that compounds

LinkedIn — Company page

Impressions (28d)Curated
8,900
Engagement rateCurated
3.1%

above 2% B2B benchmark

Context

FollowersCurated
612
Top postCurated
Clean-data-before-testing hook

highest saves — repurpose

LinkedIn — Gregor (member)

Member analytics are API-restricted — manual entry in v1

Impressions (28d)Manual
21,400
Engagement rateManual
4.6%

founder account outperforms the page

Context

Top postManual
Productized data delivery take

drove profile visits

Newsletter

SubscribersCurated
340
Open rateCurated
42%

healthy for B2B

Click rateCurated
6.8%
CTA performanceCurated
11 clicks → demo page

the closest owned-channel lead path

So what

The teardown / “false winners” format is the only thing compounding across YouTube and LinkedIn — every top performer is a clean-data-before-testing angle. Gregor's member account out-reaches the company page 2.4×, so founder-led distribution is the real awareness engine. YouTube is early (16–21% to goal) but the watch-through and top-video signal say the content is right, the volume isn't there yet.

Now what

Make more of the one format that works: turn the “false winners / clean data” teardown into a repeatable series across all three channels, published founder-first. Stop spreading effort across formats that don't compound. (See registry: content repurposing webinar → LinkedIn + newsletter + shorts.)