Demand Desk

Web / site analytics

Sessions, sources, top landing pages, and on-site conversions — the closest v1 proxy to QILs.

QIL path: Sessions → conversions (v2 Attio lane completes the chain)
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Phase 0 — curated snapshot. Numbers were entered by hand (as of 2026-06-19); live API wiring is the next phase. Source: Site analytics — GA4 or equivalent (confirm platform; adasight.com is on Webflow)

Traffic

Sessions (28d)Curated
1,860

Context

Top sourceCurated
LinkedIn (38%)

owned-channel distribution is the #1 driver

Organic searchCurated
22%
DirectCurated
26%

Top landing pages

/services/amplitudeCurated
190 sessions

5.8% to contact — best converter

Context

/ (home)Curated
640 sessions

2.1% to contact

Blog (all)Curated
410 sessions

0.7% to contact — traffic that leaks

On-site conversions

The closest v1 proxy to a QIL

Contact / demo requestsCurated
14

the v1 headline conversion

Newsletter signupsCurated
31
Lead-magnet downloadsCurated
8
Overall conversion rateCurated
0.75%

site-wide; the Amplitude page is 8× this

So what

The /services/amplitude page converts at 8× the site average but gets a fraction of the traffic — it's the page that deserves more, not the home page. The blog pulls real volume but leaks (0.7% to contact): traffic with no path to a conversion. LinkedIn is the dominant source, confirming the owned-channel engine feeds the site.

Now what

Point distribution at the page that converts: route LinkedIn and newsletter CTAs to /services/amplitude, not the home page, and add a conversion path (contact CTA / lead magnet) to the blog to stop the leak. This is the highest-leverage move in the funnel today.