Demand Desk

Capability registry

A named catalog of automations — the action-layer menu and unlock roadmap. It makes investments visible and requestable. It is a catalog, not a job runner (v1).

How capabilities get built (the loop)

Flag a capability you want — more depth in a lane, or a new automation — to Anna. It lands here as a Requestable or Idea item, gets built, and flips to Live. The registry is the menu and the unlock roadmap; it does not run jobs itself in v1.

Flag a capability

Available2 capabilities

SEO content-gap → draft

Available

Competitor content gaps become a ranked list of blog topics with a draft outline.

Owner
Finn
Surface / trigger
Mac Mini

Depth notes: Live once Gregor gates the first Ahrefs Content Gap pull (Mini's first scheduled job).

Link: gtm/compete-lens/lanes/seo-content-gap.md (Compete Lens lane runbook)

Competitive 48h reaction brief

Available

A competitor move → a same-week LinkedIn/content reaction brief in Gregor's voice.

Owner
Gregor
Surface / trigger
Mac Mini

Depth notes: Triggered ad-hoc today; cadence to be set on the Mini once lane 2 proves it needs one.

Link: gtm/compete-lens/README.md (Compete Lens)

Requestable1 capability

Content repurposing

Requestable

One webinar → LinkedIn posts + newsletter section + YouTube shorts, on-brand.

Owner
Finn
Surface / trigger
Claude Code skill

Depth notes: Finn flagged: wants this for the Maven webinar (Jun 23) as the first run.

Idea3 capabilities

Webinar → pipeline loop

Idea

Webinar registrants + attendees flow into follow-up sequences and the pipeline view.

Owner
Anna
Surface / trigger
n8n

Depth notes: Blocked on the v2 Attio/QIL lane — same dependency as channel attribution.

Blog / article → Webflow upload

Idea

An approved draft becomes a published, formatted article in the CMS — no manual formatting.

Owner
Finn
Surface / trigger
n8n

Depth notes: adasight.com stays on Webflow — needs the Webflow CMS API spike.

Landing-page generation

Idea

A campaign brief → a deployable on-brand landing page for a lead magnet or offer.

Owner
Finn
Surface / trigger
Claude Code skill

Depth notes: Pairs with the web-analytics finding: pages that convert deserve dedicated traffic.